Reaching the People You Serve

Video for Universities and Large Institutions

Stories created for the audience you need to reach and the impact you want to have

An effective video project starts with more than what you want to say or show; it starts with deciding what you want your audience to feel, understand, or do after seeing your video.

Faber Productions uses documentary-style storytelling to find the real voices, experiences, and details that give your communications real impact.

We also create videos for and about conferences, classes, and institutional events—giving the ideas presented and the connections made a life beyond the room.

UCSF — Thriving with Cystic Fibrosis

The UCSF Cystic Fibrosis Center asked us to help monolingual Spanish-speaking parents meet a frightening diagnosis with something medical information alone couldn’t provide: the experiences of other families, with children at different ages, not just living with cystic fibrosis but thriving.

Storytelling to Meet the Challenge

Institutions use video for very different reasons. The five pieces on this page show documentary storytelling meeting a communications challenge — whether the job is to reassure a family, create interest in a complex project, invite participation, or build internal buy-in.

Why Faber Productions?

Real people carry the story
Patients, staff, program participants, community partners — the people closest to the work tell its story best. Our documentary approach centers those voices. And when those voices are Spanish-speaking, we conduct interviews and produce bilingually in-house.

Experience working inside large institutions
We have produced work for UCSF, Alameda County, the City of Berkeley, the Port of Oakland, and others. We understand the multiple stakeholders, coordination, review, and responsibility to the public that come with institutional communications.

We start with two questions
Who is your audience?  And what do you want them to understand, trust, support, participate in, or act on? The answers guide the story we look for and how we tell it.

Let’s have a conversation

Tell us what you’re trying to communicate and who needs to hear it. We’ll help you find and tell the story that can move them.

510-761-5118

[email protected]

Faber Productions is a State of California-certified small business and a registered supplier with the University of California.

“I was involved with a collaborative project between a number of Alameda County agencies and community-based organizations. With so many partners and stakeholders, there were bound to be many different viewpoints, opinions, and expectations. What we received was far beyond our expectations. Chris proved himself to be a skilled listener who was not only able to hear the numerous needs of his clients, but also find the balance between all those viewpoints and interpret them in a way on film that was amazing. He was professional, passionate about his work, and in the end, every one of our partners and collaborators was blown away and happy with the product.”

Janice Chin, ALAMEDA COUNTY BEHAVIORAL HEALTH

“Chris is a creative and constructive problem-solver who manifested our ideas and vision. Our project involved Black and Brown high school interns interviewing community agency leaders about their agencies’ impacts on the Berkeley community. Chris managed to bring out the best in our high school interns when it was their turn to be in front of the camera and understood the importance of highlighting their valuable contributions in the video. He brings great professionalism and passion to his work.”

Nina Goldman, DIRECTOR, YOUTH EQUITY PARTNERSHIP, CITY OF BERKELEY

“Chris was incredibly patient, taking the time to listen to our needs and our vision for the final product. He and his team worked with a variety of staff and community members with various backgrounds and experiences; all expressed their appreciation for the team’s high level of professionalism and expertise. Chris developed insightful interview questions that effectively elicited authentic and purposeful remarks that helped tell an impactful story. They are a sincere pleasure to work with.”

Tanya Bustamante, DEPUTY DIRECTOR, HEALTH, HOUSING & COMMUNITY SERVICES, CITY OF BERKELEY

“Chris consistently created space for all voices at the table and made a significant effort to honor the collective decisions that emerged from those discussions. His approach was collaborative, steady, and solutions-focused from start to finish. I would confidently recommend Chris to any organization seeking a producer who combines technical expertise with strong listening skills and a deep respect for community-driven work.”

Tracy Hazelton, ALAMEDA COUNTY PUBLIC HEALTH

“Faber Productions jumped mid-way into a big, complex video project and turned it around 180 degrees. What you get with Chris is not just a video editor, but a writer-thinker-creator-storyteller extraordinaire, who will wrestle with your project until it is perfect. I have not worked with anybody that goes to such efforts to understand who you are, what you want, and then figure how to best tell that story. In summary: talented, generous, honest, and a true pro.”

Florencia Prada, SWISSNEX SAN FRANCISCO

“Our company found Faber Productions online in a time of dire need. We’d just lost our video producer and we were right in the middle of a time-sensitive project. Chris was a godsend. He jumped in with no hesitation, despite a tight deadline and a learning curve for our video niche. This man has the soul of a poet and the eye of an artist. Our project absolutely glowed when he was finished. Our client was thrilled.”

Kelli Standish, PULSEPOINT DESIGN

“5+++ Stars!! We recently hired Faber Productions for a video project in San Francisco. He met with us several times leading up to the event to talk about the story, and spent time understanding our project goals. The end result was incredible. We used the video to help showcase our products at our annual customer conference.”

Brook Gracey, CVENT SOFTWARE TECHNOLOGIES

“We had a fantastic experience. The team did a wonderful job producing our company video. Chris is an amazing videographer and visual storyteller. He was genuinely interested in getting to know us and didn’t follow some generic checklist to understand our requirements. He produced a beautiful, compelling video about our brand.”

Kirti Patel, IMAGINATION SUPPLY COMPANY

“Chris’s passion is boundless and his perceptions keen. He’s one of those odd characters for whom film editing comes naturally, a rare combination of tech savant and creative artist.”

Gene Corr, Writer, Director,”Waldo Salt” ACADEMY AWARD NOMINEE

“I was honored to collaborate with Faber Productions on a short social action documentary. Chris is original, bold, nuanced, and a perfectionist. His extensive screenwriting experience was invaluable as we worked to craft the perfect story arc. Chris expertly extracted the most touching moments from hours of footage, then molded these elements together into a clear, emotional story with impact.

Our viewers were riveted — and led to action.”

Naomi Ture, DIRECTOR, A PERFECT DONOR

“Chris is fast, intuitive and whip-smart. His head and heart are equally strong. Working together is always fun.”

Cort Worthington, ILLUMINATA FILMS

“Only an artist could do what Chris does with such genius and perfection. I’m absolutely stunned by what he gave to this — what you all have created for my book with the book trailer.”

BJ Hoff, AUTHOR, AMERICAN ANTHEM