Excite Your Target Audience

Marketing Videos & Strategic Planning


Faber Productions is a strategy-first production company because we know that effective video marketing requires a robust strategy for audience targeting and distribution. We begin our conversations with clients with two questions: who is your audience and what do you want them to do after they see your video? The answers empower us to tell the right story in the right way, and to create an effective distribution plan; how we get your video before the eyes of the people you want to engage with. We help you to understand what kind of video works best on your site, and what works best on each social media platform.

Whether it’s a company profile video, a testimonial video, an event video or a product launch video, the power of visual storytelling is that it connects you with your audience on an emotional level. Compelling stories aren’t only about the details you want to convey, they’re about conveying who you are, and your expertise, faith in, and passion for what you do.



In truth, every video is a marketing video. Every effective video is a communication tool that informs an audience, and inspires them to change their way of thinking and their actions. Visit all our portfolio categories to see more videos that demonstrate our marketing chops.




Video marketing is a science and an art. Our passion is bringing all our experience, know-how and storytelling creativity into producing videos with impact for our clients. Reach out to us to discuss your project. We love talking with potential clients.




In today’s marketing environment, an authentic social media video is king, which is why Faber Productions offers a package of videos: A medium-lenght video for websites, events and internal company use — videos that tell a deeper story about who you are and what you have to offer — and we create shorter, eye- and heart-catching videos for organic use on social media, and for use in paid advertisements.

Using both kinds of videos makes for a holistic video marketing strategy that is more than the sum of its parts. People who are wowed by a one-minute video on social media will be pulled to your site, and once there will be ready to be wowed by more video, and all your site content.